Is HealthPlans.now Legit? Who Runs It, How It Works & How Your Data Is Handled
By Anthony Orner, Licensed Medicare Insurance Broker · Updated 2026-08-06
HealthPlans.now is the online enrollment platform of easyKind Health LLC, a licensed insurance brokerage based in Cherry Hill, New Jersey and licensed in 35 states. If you searched for reviews before typing your information into it — good instinct. This page exists to answer that search honestly: who owns the platform, which carriers it places, what it costs to use (nothing), and what happens to your information.
Full disclosure: HealthPlans.now and MedicareYourself.com are run by the same brokerage. This is not an independent third-party review — it is a transparency page from the people who built the platform, published so that anyone researching it can verify exactly who is behind it. Everything below is checkable: the producer license, the carrier ratings, and the phone number that rings our actual office.
Last reviewed: August 2026 · Carrier rating via ambest.com (affirmed April 22, 2026) · License verifiable via NIPR producer lookup, NPN 20586791
Who Is Behind HealthPlans.now
The platform is operated by easyKind Health LLC, an independent insurance brokerage led by Anthony Orner, a licensed Medicare insurance broker (National Producer Number 20586791 — you can verify this in any state insurance department's producer lookup or at nipr.com). The office is at 1309 Route 70 West, Cherry Hill, New Jersey 08002, and the brokerage is licensed in New Jersey and 34 other states.
The same family of brands includes MedicareYourself.com, where we publish carrier reviews built on filed rate data — including the Bankers Fidelity family review covering the carriers most commonly placed through the platform. We publish the unflattering numbers alongside the good ones — rate-increase filings, loss ratios, and the states where these carriers are not the best value — because that is what makes the flattering numbers believable.
An insurance application asks for personal information, and you should know exactly whose hands it lands in. Through HealthPlans.now, it lands with a named, licensed broker whose license number is printed above — not an anonymous lead marketplace that auctions your phone number to whoever bids highest.
What HealthPlans.now Actually Does
The core platform quotes and submits Medicare Supplement applications online — most people finish in under 15 minutes — and routes each application to the correct issuing company for your state. Two companion tools run on the same platform under the same brokerage:
switch.healthplans.now
The Medicare Supplement quoting tool. Because Medigap benefits are standardized by federal law, the same plan letter covers the same things at every carrier — so if you already have a Medigap plan, this shows whether identical coverage is filed at a lower premium in your ZIP code.
jane.healthplans.now
Jane, the dental coverage tool — real dental plan prices in minutes, under the same easyKind brand and the same licensed-brokerage accountability as the rest of the platform.
The Medicare Supplement policies placed through the platform are issued by carriers in a family rated A- (Excellent) by AM Best, affirmed April 22, 2026. Which company issues your policy depends on your state — the platform routes that automatically, and our carrier review shows the filed rates, rate history, and financial data for each issuer.
The Protections You Keep When You Apply Online
- Filed rates: Medicare Supplement premiums are filed with each state's insurance department. The premium for a given plan, age, and ZIP is identical whether you apply through HealthPlans.now, another broker, or the carrier directly — using the platform cannot cost you more.
- Licensed-broker review: Every application is reviewed and submitted by a licensed broker, and that broker remains your point of contact after the policy is issued.
- 30-day free look: Federal rules give you 30 days after your policy is issued to review the actual documents and cancel for a full refund. Applying online never waives that.
- No data resale: Application information is used to quote and place your coverage with the issuing carrier. easyKind Health LLC does not sell applicant information to lead-generation companies.